Peterson Fluid Systems is a manufacturer of high end oiling systems for auto racing. They are one of the most respected companies in their niche with distributors in the United States, Australia, New Zealand, England, Canada, as well as, race teams all over the world.
Peterson wanted a consistent brand image through out their materials. They advertise in both print and online and needed an aesthetic that moved across both platforms. They also needed a new logo as their legacy logo had a specific design trait that was linked to a product they no longer produced .
Client Peterson Fluid Systems
Skills Identity, Photography